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Applied Business Analytics
Key to the success of Tiaxa’s technology offering is the provision of Applied Business Analytics and Business Intelligence services. Tiaxa’s BI team works hand in hand with the client to achieve concrete results based on applied data mining, hand in hand with the joint definition of business goals, business plans, action plans and campaigns, recurring workshops and continuous measurement of the advances and results.
Tiaxa’s team relies on a series of Business Analysis Tools and methodologies developed over the last ten years, to provide continuous and ongoing, meaningful insight into the massive amounts of data that are generated by telecom platforms. Analysis of macro and micro business variables, such as service usage and uptake, pricing effectiveness, user consumption and top-up behavior and user response to certain campaigns, unique user, ARPU and user NPV, net-addition analysis, churn prediction, as well as technical and operational variables, such as platform and service uptimes, throughputs, networking and processing bottlenecks, charging efficiency, among others, allow us to suggest an effective plan to our clients, which leads to sustained economic results.
The Managed Services model allows us to align goals, policies and incentives among Tiaxa and client teams, to thus maximize the probability of reaching our goals, with important revenue increase results for clients such as Vivo and Movistar.